Social media tip: add your company to LinkedIn

So you’ve created your LinkedIn profile and connected with a few colleagues.  That’s a good start.  But when you filled in your current position and added your company name did you realize you can create a company profile as well?

I’ve noticed many small to medium sized businesses and solopreneurs miss this step and miss out on free marketing to a wide web of people.

To create your company profile:

  1. Log into LinkedIn
  2. Click on the Companies menu option
  3. Linkedin Company Profile BoxScroll all the way down and look in the bottom right hand corner of the screen.  If you see your company you already have the start of a profile.  Click on see company profile to start editing.  Note your email address registered with the company must be in the same domain to be able to edit it.
  4. If your company does not appear scroll back up the screen and click Add a Company
  5. ?You will be prompted to enter the company and your email address.  Make sure the email address is associated with the company domain.
  6. Submit the form and check your email box to confirm you are associated with the company.

 

Congratulations, as Obi-Wan once said,  ”You have taken your first step into a larger world“.  Take some time to develop your Company Profile as you would your own profile.  Fill in the blanks and complete the profile as much as possible.  Also, go back to your personal profile on LinkedIn and under your current position make sure it is with your newly created company:

  1. Log into LinkedIn
  2. Click on Profile, Edit Profile
  3. Scroll down to your current position in the Experience section.  Edit it.
  4. Click on Change Company next to your company name (yes I know it already says it, but that name may not be associated with the company profile you just created).
  5. Start typing your company name in the box and you should see the company profile you recently created in the drop down list.  Select this one.
  6. Click on update to save the changes.

There is more than one way to create and edit your company but I have found this method works for us old LinkedIn users who had profiles before the company profile feature was added.  If you are creating a new profile the system will prompt you to add the new company if there is not already one in the list.

 

Posted on February 24, 2011 by Peter in Internet Marketing, Social Media

About Peter

Peter is an Internet Marketer committed to making local businesses an on-line success. He’s launched 60+ websites and blogs since managing his first web project in '98 (back when dinosaurs roamed the “information super highway”). A native Haligonian Peter has lived and worked in such far flung places as Manila, London, Brussels, Los Angeles, and Brazil. Through Newgate Web Design, Peter crafts standards compliant sites, social media strategies for small business, and easy-to-manage content management systems for non-technical customers.

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