3 Simple Rules
- People search online find the goods and services they want.
- People use social media to form opinions on which goods and services to use.
- People scan through company web sites to validate their purchase decisions.
These people are your potential customers. If your business is not present online and engaging the community they will look elsewhere.
Today, just having a web site is no longer good enough. Businesses need to be found on the search engines, talked about in social media, and interact with their customers on multiple fronts.
This is why you need an Internet Marketing Road Map.
The Newgate Road Map
Your Internet Marketing Road map consists of three main destinations.
Site
Think of your web site as a store. You have a big sign out front so people know it’s the right place. You have attractive displays of products and clear signage making it easy to find what they need. Staff are available to help with questions and the whole experience is leading them towards the checkouts.
At Newgate we design sites that provide an experience for visitors:
- A fresh look and feel brands the site to your organization
- Clear navigation and layout that makes information easy to find
- Goods and services are attractively presented and carefully described
- Interactive features which allow visitors to ask questions and receive help
- Visitors are guided through the site towards a call to action
Search
To visit your web site, they must first find it. A local store for example needs to advertise in the right places , appear in directories, and be found on maps.
At Newgate we can:
- Optimize your site so it will appear in the search engine results
- Get your site listed in key directories
- Have your business appear on online maps
- Boost your visitor traffic with online advertising
Social
Of course the best way to generate business is through word of mouth. Getting people to talk about your business and recommend you to others provides new customers and enhances your reputation.
Social Media is the online equivalent to word of mouth marketing. People will already be talking about your business for good or bad on Twitter, Facebook and other platforms. Getting into the conversation and talking to your customers through social media is an important element to doing business online.
At Newgate we offer:
- Integration of social media sharing tools into your web site
- Creation of blogging platforms
- Creation of Facebook and LinkedIn company pages
- Social Media coaching for Twitter, LinkedIn, Facebook and blogging
Additional Services
- Web site maintenance – We can maintain your site, add features, update content, freshen your design and more.
- Hosting – We offer web site and email hosting packages starting at $100 per year.
- Domain Name Registration – We offer registration services with professional domain management starting at $20 per year.
- Copy Writing – Through our partners we offer full professional copy writing services for the creation of content for your site or marketing materials.
